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Born
in the French Village of Saumur, Val de Loire (also
famous for the wines and
the castles) in august 19, 1883, Gabrielle 'Coco'
Chanel (1883-1971) may have very well
been the most influential
and innovative fashion designer to date.
As
Christian
Dior would say: 'With
a black pullover and ten rows of pearls she
revolutionized fashion'
Not
only Chanel is known for her No 5 fragrance, but she
also left her print in
the fashion industry with her classic and timeless
suits, shoes, purses and
jewelry. Her designs helped define women's fashion.
Coco
Chanel
was one of the kind, way ahead of her time, and way
ahead of herself.
She
had the magic of giving a new turn to the design
industry 80 years ago. Her
recipe was to mix up the ying and the yang, the essence
of masculine and feminine
clothes and to create fashion that offer the wearer a
feeling of hidden luxury
rather than ostentation. Her taste and sense of style
overlap with today's fashion
in the majority of the designers’ philosophy.
She
appropriated styles, fabrics and articles of clothing
that were worn by men
but also, starting with how she dressed herself,
appropriated sports clothes
as part of the expression of fashion. One can see how
her style evolved out
of necessity and defiance. Because she couldn't afford
the fashionable clothes
of the period, she rejected them and made her own, using
sports jackets and
ties that were everyday male attire of the world where
she was climbing her
first social ladders.
Gabrielle
Chanel spent her childhood in the
Aubazine orphanage with the
nuns after her mother died and her father ran off. Then,
she went to a convent
in Moulins at 17 years old. When she finally left the
convent, she tried a career
as a cabaret singer. She was very charming but her voice
was not in the rhythm
of the time.
Then
she met Etienne
Balsan, a playboy
who would finance her move to Paris and the opening of
her first hat business.
In
1912, she
met the wealthy socialite,
Arthur 'Boy'
Capel who helped
her open her first hat shop in 1913. But her real break
came in the early '20s
during the Great Depression when Chanel, with the
financial help of Capel, opened
her first and now legendary shop at 31 rue Cambon.
Then Arthur ('Boy') helped her to expend her business
from hats to clothes and
from Paris to the coastal resorts of Deauville and
Biarritz. One of her first
successes was the loose-fitting sweater, which she
belted and teamed with a
skirt.
In
1931,
Samuel Goldwin hired Chanel
for one million dollars to dress his stars, including
Katherine
Hepburn, Grace Kelly, Elizabeth
Taylor and Gloria Swanson. This did not
last long as many starlets
refused her service. Later that decade, back in her
hometown, Chanel designed
and developed an array of costume jewelry inspired by
the 'art deco' movement
of the '30s.
So
naturally, she became associated with the modern
movement that included Picasso
and Jean Cocteau. Like these artistic protagonists, she
was determined to break
the old formulas and invent a new way
of expressing herself. Jean Cocteau
once said that 'she has, by a kind of miracle, worked in
fashion according to
rules that would seem to have value only for artists'.
During
the World War II. Chanel shut down her fashion business.
In fact, in 1939
after the fall of Paris, Chanel closed all her boutiques
and spent the next
fifteen years of her life living in Switzerland exiled,
due to her love affair
with a Nazi officer. In 1954,
Chanel decided to revamp her '30s designs. Some say that
the popularity of Dior's
'new' corseted look disgusted Chanel and woke up her
dormant inspiration. Once
again, Chanel's designs flourished and she now was
embraced by Hollywood starlets.
Lagerfeld
(who designs Chanel today) points out, 'By the 50s, she
had the benefit of distance,
and so could truly distill the Chanel look. Time and
culture had caught up with
her.'
In
fact, Chanel spent much of the '50s' and '60s' working
for various Hollywood
studios, dressing the likes of Audrey
Hepburn and Liz
Taylor. During this time her clothing became
very popular, especially
in the United States.
By
the time Katharine Hepburn played her on Broadway in
1969,
Chanel had achieved first-name recognition and was
simply Coco.
Chanel
was often photographed holding a cigarette or standing
in front of her famous
Art Deco wall of mirrors. Fashion tends to involve a
good dose of smoke and
mirrors, so it should come as no surprise that Gabrielle
Chanel's version of
her life involved a multitude of lies, inventions, cover-
ups and revisions.
Certainly
her life was unpredictable. Even her death in 1971,
at the age of 87 in her private quarters at the Ritz
Hotel where she often stayed.
See
also Major
Events in the fashion industry and addresses of the
famous
Designers in Paris
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